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| Gimbels 1924 building had a monumental facade facing the Milwaukee River |
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| In advertsing, Gimberl often depicted the store from its chamfered corner. |
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| Gimbels - "A Great Store." |
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| The other corner of Gimbels, depicted from the corner of Wisconsin Avenue and Plankinton Street. |
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| Read Michael Lisicky's excellent book about Gimbels |
Gimbel Bros. (1887)
101 W. Wisconsin Avenue
Milwaukee, Wisconsin
Street Floor
Delicatessen • Bakery • Groceries • Drugs • Wines and Liquor Shop • The Flower Stand • Candy • Tasty Town Restaurant • Costume Jewelry • Fine Jewelry • Diamonds • Silver • Cutlery • Cosmetics • Headquarters for Famous Perfumes • Handbags • Small Leather Goods • Gloves • Fashion Accessories • Hosiery • Hat Bar • Scarves • Street Floor Blouses • Sweaters • Twin Shoe Shops • Headquarters for Notions • Stationery • Books • Cameras • Smoke Shop • Luggage • Men’s Furnishings • Men’s Toiletries • Shaver Shop • On-the-Town Ticket Booth
Second Floor
Misses’ Dresses • Spectator Sportswear • Coats • Suits • Rainwear • Active Sportswear • Boulevard Dresses • Boulevard Sportswear • Boulevard Coats • Better Dresses • Better Sportswear • Better Coats • Better Suits • Career Dresses • Daytime Dresses • Town and Country Casuals • Women’s World • The Plaza • Circa Now Shop • Club House Sportswear • Fashion Shoes • The Shoe Place • Millinery • Custom Wig Salon • Corset Salon • Lingerie • Robes • Leisurewear • American Room Beauty Salon • Antoine Salon
Junior Center Junior Dresses • Junior Sportswear • Junior Coats
Fifth Avenue Shops Fifth Avenue Shoe Salon • Fifth Avenue Dresses • Fifth Avenue Sportswear • Fifth Avenue Fur Salon • Fifth Avenue Bridal Salon • Talk of the Town Shop
Third Floor
Shops for Men Men’s Clothing • Men’s Shoes • Men’s Separates • Men’s Hats
Young Fashion Shops Infants’ Wear • Small Fry Shop • Little Girls’ Shop • Girls’ Wear • Young Boys’ Shop • Boys’ Wear • Boys’ and Girls’ Shoes • Young Accessories • Young Lingerie • Young Juniors’ Shop
Toys • Garden Shop • Winter Wares • Sporting Goods • Auditorium
Fourth Floor
Housewares • Small Electrics • Habitat • Country Store • Appliances • Casual Furniture • Paint Shop • Linens • Domestics • Curtains • Draperies • Rugs and Carpets • Oriental Rugs • Fashions-by-the-Yard • White-Elna Sewing Center • Art Needlework
Fifth Floor
Furniture • Bedding • Interior Design Studio • Televisions • Stereos • Radios • Records • Hearing Aids
Sixth Floor
Lamps • Pictures • Mirrors • China • Glassware • Gift Shop • Import Bazaar • Glitter and Glow Shop • Credit Bureau
Seventh Floor
Offices
Eighth Floor
American Express Travel Service • Forum Restaurant • Patio • Employment Office
Parking Pavilion
Electric City Appliances • Televisions • Radios • Stereos • Hardware • Auto Accessories
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| Mayfair 2500 N. Mayfair Road September, 1958 211,000 s.f. Tasty Town |
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| Hilldale University Ave & Midvale Blvd., Madison 1962 173,000 s.f. |
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| Third Street 2153 W. 3rd. at Garfield 1962 (Opened as Schuster's 1884) 414,000 s.f. |
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| 12th and Vliet N. 12th and W. Vliet 1962 (Opened as Schuster's 1911) |
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| Mitchell St. 1030 W. Mitchell at S. 11th 1962 (Opened as Schuster's 1914) 244,000 s.f. |
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| Capitol Court 5505 W. Capitol Drive 1962 (opened as Schuster's 1956) 260,000 s.f. Golden Anchor Room |
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| Packard Plaza 5656 S. Packard Ave., Cudahy 1962 |
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| Southridge 5600 S. 76th St., Greendale 1970 217,000 s.f. Tasty Town |
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| Fox Cities 122 E. College Ave., Appleton March, 1971 217,000 s.f. Forum Restaurant Tasty Town |
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| East Towne East Washington St., Madison October, 1971 |
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| Northridge N. 76th St. at Brown Deer Road August, 1972 176,000 s.f. Tasty Town |
Coming in Due Course.
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