Shopko: Harzfeld's, Kansas City, Missouri

Harzfeld's official address was on Main Street, but the
longer side of the store stretched down 11th Street,
popularly known as "Petticoat Lane."

Harzfeld's 11-story building was faced
in cream-colored ornamental terra cotta
and opened in November 0f 1913.

A 1950s view of Petticoat Lane, bustling with
shoppers, reveals a modernized storefront
on Harzfeld's, which had also expanded
eastward into the adjacent Lillis Building.

Harzfeld's - Petticat Lane,
Kansas City, Mo.

Harzfeld's (1891)
1111 Main Street
Petticoat Lane
Kansas City,
Missouri

Main Floor
Precious Jewels • Fashion • Jewelry • Perfumery • Cosmetics• Beauty Essentials • Hat Bar • Neckwear • Handbags • Hosiery • "Legs" • Gloves• Fashion Accessories • Les Must de Cartier • Stationery • Luggage • Men's Shop • Men's Furnishings

Second Floor
Sports Shop • Sportstuff • Gadabout Sports • Theme Generation • Petticoat Lane Dresses • Plaza Dresses • Plaza Sportswear • Coat Shop • Suit Shop • Y.E.S. Young Essentials Shop • Contemporary Sports • Contemporary Dresses

Third Floor
Signature Sportswear • Custom Cove • Production Numbers • Better Dresses • Private Collectors • Designer Sportswear • French Room Salon • Bridal Consultant • Coat Salon

Fourth Floor
Shoe Salon • Petticoat Lane Shoes • Gadabout Shoes • Corset Shop • Exercise Place • Slippers • Robes• Something Comfortable • Designers At Home • Absolute Essentials • Daywear • Sleepwear • Uniforms

Fifth Floor

Harzfelds "Kids" Baby Shop • Toddler Shop • Girls'Shop • Boys' Shop • Teen Shop • Children's Shoes • Toy Shop • Maternity

Sixth Floor
Millinery • French Room Millinery• Junior Dresses• Junior Coats• Junior Sport• Jr. Accessories

Seventh Floor
Fur Salon • Alterations • Repairs

Eighth Floor
Gift Gallery • Idiosyncrasies • Linens Boutique • Georg Jensen Room • Silver Gallery

Ninth Floor
Beauty Salon

Tenth Floor
Executive Offices • Credit Office • Cashier

Eleventh Floor
Employee Cafeteria