Click the picture to
read a new history
of Rich's - A Southern
Institution, Published by
The History Press
 |
| Rich's 1924 building was an Italian- Renaissance Palazzo which greatly expanded the store from its prior premises. |
 |
| From 1935 to 1940, Rich's enlarged and remodeled its store. This highly-idealized postcard view shows the For- syth street side of the store as it appeared in 1939 and conveniently ignores the fact that the ornate Atlanta Con- stitution building occupied the Amabama and Forsyth corner, here represented by a plain box. |
 |
| The less-than-distinguished architecture of the 1939 7th and 8th floor addition is plainly visible in this view of Rich's at the corner of Broad and Alabama Streets. |
 |
| The 1953 Store for Men addition extended Rich's almost to Hunter Street; the solid-wall portion was a 1939 addition housing a smaller Store for Men. |
 |
| The view from the corner of Forsyth and Hunter Streets shows (from left) The back of the 1948 Crystal Bridge, the 1939 store addition along Forsyth Street, the blank back wall of the 1953 Store for Men, and a newer 1-story portion which filled out the block. |
 |
| The Crystal Bridge connected the Main store (known as the Store for Fashion) and the 1948 Store For Homes along Hunter Street. |
 |
| The 1948 Store for homes was a tall, bulky brute of a building, enlivened by an undulating wall of brick along Hunter Street. |
 |
| Adjacent to the Store for Homes was Rich's Service Building, extending all the way to Spring Street. |
 |
| Practically the rest of the block containing the Service Building and the Store for Homes was filled by Rich's parking deck. |
 |
| A view down Forsyth Street shows the aptly-named Crystal Bridge Connecting the Store for Fashoin and the Store for Homes. |
 |
| The Alabama Street side of the Store for Fashion shows a blank wall and vacant lot where the Atlanta Con- stitution Buildign once stood. |
45 Broad Street S.W.
Atlanta, GA 30303
STORE FOR HOMES
Plaza Level Auditorium • Music Center • Television Center • Radio Center • Records • Major Appliances • Sporting Goods • Toyland • Plaza Grill
Street Floor Housewares • Small Appliances • The Cooking School • Casual Living • Lifestyle Furniture • Floor Care Center • Craft Shop • Hardware • Paint • Grill Shop • Garden Shop • Trim the Tree Shop
Second Floor China • Glassware • Fine China •Figurine Gallery • Royal Copenhagen Shop • Georg Jensen Shop • Crystal • The Williamsburg Shop • Gifts • Table Linens • Bed Linens • Bath Linens • Bath Shop • Blankets
Third Floor Curtains • Bedspreads • Draperies • Decorative Pillows • Area Rugs • Broadloom • Piano and Organ Gallery • Pictures and Mirrors
Fourth Floor Modern Furniture • Early American Furniture • Sleep Center • Casual Furniture • Bedroom Furniture • Summer Furniture
Fifth Floor Dining Room Furniture • Living Room Furniture • Interior Design Studio • Baker Gallery • Lamps • Chandeliers
STORE FOR MEN
Lower Level
Cockerel Grill
Street Floor Men’s Furnishings • Men’s Dress Shirts • Men’s Neckwear • Men’s Sweaters • Men’s Sport Shirts • Men’s Toiletries • Men’s Shoes • Men’s Hats • Men’s Accessories • Men’s Sportswear
Second Floor Men’s Clothing • Men’s Outerwear • Executive Shop • Men’s Sport Clothing • Designer Menswear • Campus Shop • Shop for Boys • Prep Shop
STORE FOR FASHION
Street Floor Watches • Fine Jewelry • Antique Silver Collection • Fine Silver Salon • Fashion Jewelry • Les Must de Cartier Boutique • Main Floor Sportswear • Hosiery • Hat Bar • Wig Salon • Slipper Bar • World of Beauty • The Parfumerie • Strictly Male • Luggage • The Candy Kitchen • Bakery • Gourmet Foods • Fashion Accessories • Gloves • Scarves • Small Leather Goods • Stationery • Business Machines • Adult Games • Electronics • Cameras • Greeting Cards • Street Floor Blouses • Street Floor Sweaters • Street Floor Sportswear • Notions • Personal Care
Mezzanine Customer Service • Alterations
Second Floor Children’s Shoes • Girl’s Lingerie • Girl’s Shop • Todller’s Shop • Infant’s Shop • Children’s Accessories • Teen’s Shop • Girl’s Accessories • The Shoe Box • Junior Lingerie • Young Junior Shop • Junior Sportswear • Junior Dresses • Junior Coats • Junior Shoes • Crystal Grill
Third Floor Active Sportswear • Millinery Salon • Fur Salon • Bridal Salon • Insight ‘80 • Fashion Coats • Contemporary Sportswear • Wood Valley Sortswear • Wood Valley Dresses • Wood Valley Sweaters • Wood Valley Blouses • Misses Sportswear • Misses Dresses • Misses Traditional Dresses • Misses Traditional Sportswear • Fashion Shoe Center • Designer Shoe Salon • Young Sophisticate Shoes • The Shoe Cupboard • Contemporary Shoes • Etienne Aigner Shop • The Shop for Pappagallo
Rich's Regency Shop Gallerie • Young Couture • Anne Klein • Calvin Klein • RSVP • Contemporary Attitudes • Collector’s Choice • Coats • Designer Sportswear • The Specialty Shop
Fourth Floor Miss Ansley Sportswear • Miss Ansley Dresses • Miss Ansley Casuals • Miss Lenox Shop • Misses’ Coats • All-Weather Coats • Daywear • Foundations • Robes • Sleepwear Shop • Loungewear • Lingerie Shop
Fifth Floor Singer Sewing Center • Fashion Fabrics • Art Needlework • Lady Ansley Dresses • Brookwood Shop
Sixth Floor Beauty Salon • Portrait Studio • Books
Drugs • Post Office • The Magnolia Room • Grill Room
BRANCH STORES
The Laurel Room Restaurant
Snack Bar
333,000 sq. ft.
Belvedere Plaza, Decatur (1959)
85,000 sq. ft.
Smyrnna, GA
174,000 sq. ft.
Decatur, GA
177,000 sq. ft.
Greenbriar (1965)
180,000 sq. ft.
Decatur, GA
176,000 sq. ft.
Perimeter Mall (1971)
204,000 sq. ft.
278,000 sq. ft.
Brookwood Village (1974)
Birmingham AL
196,000 sq. ft.
Century Plaza (1975)
Birmingham AL
60,000 sq. ft.
Morrow, GA
210,000 sq. ft.
Columbia Place (1977)
Columbia, SC
181,000 sq. ft.
Augusta Mall
Augusta, GA (1978)
151,000 sq. ft.
No comments:
Post a Comment