Downtown Phoenix was once the shopping center of Phoenix, and
surprisingly declined during the 1950s as Phoenix grew. In addition
to three local department stores (Goldwater's, Korrick's, and Diamond's)
major branches of Sears, Montgomery Ward, and Penney's were
located on or near Washington Street.
Diamond's, so-named since its fiftieth anniversary in 1947,
was originally known as The Boston Store.
A 1941 view of the interior of Diamond's downtown store
shows the large main floor, mezzanine, and second floor.
Diamond's (1897)
Washington at Second Street
Phoenix, Arizona
Alpine 4-5533
DOWNTOWN STORE DIRECTORY
Basement
Downstairs Store
Street Floor
Fine Jewelry • Jewelry • Handbags • Small Leathers • Gloves • Fashion Accessories • Scarves • Hosiery • Cosmetic • Toiletries • Blouse Bar • Boulevard Coordinates • Boulevard Tops • Stationery • Books • Luggage • Candy and Gourmet Shop • Bakery • Pharmacy • Women's Shoes • Children's Shoes • Men's Furnishings • Men's Sportswear • Men's Slacks • Men's Suits • Men's Outerwear • Trend Shop • Men's Shoes • Men's Hats • Boys' Wear • Fashion Fabrics • Needlecraft • Housewares • Decorative Housewares • Gourmet • Small Electrics • China • Glassware • Silver • Table Linens • Bedding • Bath Shop • Clost Accessories • Decorative Pillows • Draperies • Sight & Sound
Mezzanine
Lingerie • Daywear • Sleepwear • Robes & Loungewear • Body Fashions • Millinery
Sunshine Children's Shop Infants • Toddlers • Girls' Wear • Pony Tail • Girls' Accessories • Toys • Teen-Town Ship • Your Place
Second Floor
Caliente Coordinates • Caliente Dresses • Waverly Dresses • Waverly Sportswear • Valley Dresses • Valley Sportswear • Custom Fashions • Imagery • Coats • Suits • Belman Shop • Fur Salon • Bridal Salon • Maternity Shop • Beauty Salon
Junior Shops Junior Dresses • Junior Sportswear • College Hi Shop
PARK CENTRAL STORE DIRECTORY
Park Central (1957)North Central near Thomas
200,000 sq. ft.
CR 9-4431
Street Floor
Fine Jewelry • Jewelry • Handbags • Small Leathers • Gloves • FashionAccessories • Scarves • Hosiery • Cosmetic • Toiletries • Blouse Bar • Boulevard Coordinates • Boulevard Tops •
Lingerie • Daywear • Sleepwear • Robes & Loungewear • Body Fashions • Infants • Millinery • Stationery • Books • Luggage • Candy and Gourmet Shop • Bakery • Pharmacy • Women's Shoes • Children's Shoes • Men's Furnishings • Men's Sportswear • Men's Slacks • Men's Suits • Men's Outerwear • Trend Shop • Men's Shoes • Men's Hats • Boys' Wear
Second Floor
Caliente Coordinates • Caliente Dresses • Waverly Dresses • Waverly Sportswear • Valley Dresses • Valley Sportswear • Custom Fashions • Imagery • Coats • Suits • Belman Shop • Fur Salon • Bridal Salon • Maternity Shop • Beauty Salon • Crimpers for Hair • Portraits by Rockwell
Junior Shops Junior Dresses • Junior Sportswear • College Hi Shop
Sunshine Children's Shop Toddlers • Girls' Wear • Pony Tail • Girls' Accessories • Toys • Teen-Town Ship • Your Place
Third Floor
Fashion Fabrics • Needlecraft • Housewares • Decorative Housewares • Gourmet • Small Electrics • China • Glassware • Silver • Table Linens • Bedding • Bath Shop • Clost Accessories • Decorative Pillows • Draperies • Sight & Sound • Toys • Diamonds Tearoom
BRANCH STORES
Thomas Mall (Sept. 23, 1963)East Thomas at 44th St.
213,000 sq. ft.
Diamond's Tea Room213,000 sq. ft.
Tri City Mall (1968)Mesa
122,000 sq. ft.
Metrocenter (1973)
180,000 sq. ft.
Tucson
Fashion Square (1974)
Scottsdale
200,000 sq. ft.
The Meadows (1978)
Las Vegas, NV
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