Shopko: Gimbel Brothers, New York City, New york

Gimbels arrived in New York in 1910, and in one fell
swoop created a famous department store legend
which competed with its rival Macy's, one block away.

Gimbels occupied half of a city block, and faced Greeley
Square on its east side.

An advertising image shows the 33rd street side
of Gimbels as well as the nature of the design
by Daniel Burnham, simpler than his Boston,
Philadelphia, and New York stores.

A view westward from Broadway shows how Gimbels
shared the block with the Hotel Pennsylvania, of
"Pennsylvania 6-5000" fame.

In 1951, Gimbels completed a remodel led by
Raymond Loewy and called this "the most alluring
street floor that walked the ways of beauty."

Nobody but nobody undersells Gimbels!

Read Michael Lisicky's excellent
book about Gimbels

Gimbel Brothers
1275 Broadway at 33rd
New York, New York

PEnnsylvania 6-5100

Upper Level Basement
Foreign Bazaar • The Perch

Street Floor
Costume Jewelry • Fine Jewelry • Cosmetics • Mary Quant Boutique • Slippers • Hosiery • Handbags • Bag ‘n Baggage • Purse Accessories • Scarves • Hat Bar • Wig Bar • Gloves • Accessories • Boulevard Sportswear • Sweaters • Blouses • Boulevard Shoes • The Shoe Tree • Notions • Closet Shop • Stationery • Greeting Cards • Candy Treats • The Roost Restaurant • Snack Bar • Stamp & Coin Center
The Men’s Store Men’s Accessories • Men’s Toiletries • Men’s Furnishings • Men’s Pajamas • Men’s Dress Shirts • Men’s Neckwear • Men’s Sweaters and Knit Shirts • Men’s Sport Shirts
33rd St. Corner Shop Zaro’s Bread Basket • Balducci’s Fresh Produce
32nd & Broadway
Gimbels Liquor Shop

Balcony
Beauty Salon • Parucca di Roma Salon for Men • Optical • Repair Center

Second Floor
Young World Infants • Toddlers • Les Petites • Boys’ Wear • Girls’ World • Jr. Teenery • Children’s Shoes • Nursery Furniture • Old MacDonald’s Farm
The Men’s Store Men’s Suits • Men’s Sport Coats • Men’s Slacks • Winchester Shop • Club Internationale • Men’s Coats • The Cassini Shop • Men’s Sportswear • Today’s Place • Men’s Designer Shop • Custom Shop • Men’s Shoes • Men’s Hats • Travel Service • Luggage

Third Floor
Ms. G Sportswear • Active Sportswear • Ms. G Blouses • Ms. G Sweaters • Ms. G Dresses • au Courant Collection • Individualist Dresses • Contemporary Sportswear • Contemporary Dresses • ‘Cherchez la Femme’ • Designer Dresses • Designer Sportswear • East End Shop • Gracie Square Shop • Town and Country Shop • Attitudes • Viewpoint Dresses • Specialty Corner • Signature Shop • The Common Market • Concept Coats • Contemporary Coats • Skin Game Shop • Sheepskin Factory • White Stag Shop • Misty Harbor Shop • Millinery • Post Office • Mary Quant Boutique
The Place for Juniors Place for Sportswear • Place for Dresses • Place for Coats • Place for Shoes • Place for Accessories • The Very Special Place • Coty Cosmetic Bar

Fourth Floor
Shoe Salon • Ms. G Shoes • Young Casual Shoes • Millinery Salon • Fur Salon • Bridal Salon • Formal Affair • Daywear • Figure Fashions • Sleepwear and Loungewear • Junior Lingerie • For Women Only • Boulevard Casuals • Maternity • Photo Studio • Gift Wrappig

Fifth Floor
Table Linens • Sheets and Pillowcases • Comforters • Bedspreads • Towels • Bath Shop • Gift Shop • Clocks • Gatsby’s Pub (barware) • Silverware • Fine Silver • Fashion Fabrics • Sewing Machines • Notions • Art Needlework • Marcus Jewel Galleries • Photographic Copy and Restoration Studio

Sixth Floor
Lamps • Artwares • Pictures • Television • Stereos • Calculators • Floor Care • Sporting Goods • Indoor and Outdoor Sports • Ski Shop • Cameras • Artist’s Supplies • Toys • Rich Uncle Shop • Books • The Record Center • Auditorium • Snack Bar • The Art Spot

Seventh Floor
Broadlooms • Rugs • Oriental Rugs • Curtains & Draperies • Home Accessories • Lamps • Hassocks • Pictures • Mirrors • Glitter and Glow Shop

Eighth Floor
Epicure Shop • Market Place • Housewares • Gadgeteria • Cookware • Small Electrics • Major Appliances • China • Glassware • Cutlery • Arrangements for Living • Hardware • The Clean Scene • The Bath Scene • Pets • Auto Shop • The Plant Garden Shop • Shelf-Shop • Outdoor Shop • Home Cleaning and Repair Service

Ninth Floor
Furniture • Contemporary Furniture • Colonial Furniture • Bedding • Recliners • Sofa Beds • Summer Furniture • Pianos • Wurlitzer Salon

Tenth Floor
Customer Service • Credit Office
(1,176,000 sq. ft.)

Promenade Level
Stamp & Coin Canter • Epicure Shop • Food Marketplace • Brownies Bake Shop • Liquor Shop • Books • Photo Studio • Stationery • Calculators • Greeting Cards • Luggage • Optical • Repair Center • Artist’s Supplies

Street Floor
Jewelry • Fine Jewelry • Marcus Jewel Galleries • Cosmetics • Slippers • Hosiery • Handbags • Leather Accessories • Scarves • Gloves • Accessories • Boulevard Sportswear • Sweaters • Blouses • Men’s Accessories • Men’s Toiletries • Men’s Furnishings • Men’s Shirts • Men’s Neckwear • Men’s Sweaters and Knit Shirts • Men’s Pajamas • Men’s Sport Shirts • Today’s Place

Second Floor
Men’s Clothing • Custom Shop • Winchester Shop • Men’s Outerwear • Men’s Sportswear • Men’s Designer Shop • Men’s Shoes • Men’s Hats • Boys’ Wear • Travel Service

Third Floor
Ms. G Sportswear • Ms. G Blouses • Ms. Sweaters • Ms. G Dresses • Individualist Dresses • Viewpoint Dresses • Signature Shop • “Cherchez la Femme” • Contemporary Sportswear • East End Shop • Gracie Square Shop • Town and Country Shop • Designer Dresses • Designer Sportswear • The Common Market • Concept Coats • Contemporary Coats • Hide & Hair Shop • Sheepskin Factory • White Stag Shop • Misty Harbor Shop • Fur Salon • au Courant Collection • You’re the Top Boutique • Specialty Corner • Signature Shop • Bridal Salon • Formal Affair • Shoe Salon • Ms. G Shoes • Millinery

Fourth Floor
The Place for Juniors Place for Sportswear • Place for Dresses • Place for Coats • Place for Shoes • Place for Accessories
Boulevard Dresses • Boulevard Shoes • For Women Only

Fifth Floor
Young World Infants • Toddlers • Les Petites • Girls’ World • Jr. Teenery • Children’s Shoes • Nursery Furniture • Old MacDonald’s Farm
Body Things • Figure Fashions • Daywear • Sleepwear and Loungewear • Jr. Lingerie • Maternity

Sixth Floor
Furniture • Bedding and Sleep Furniture • Lamps • Contemporary Furniture • Colonial Furniture • Arrangements for Living • Gatsby’s Pub

Seventh Floor
Broadlooms • Oriental Rugs • Curtains & Draperies • Home Accessories • Pictures • Lamps • Hassocks • Pictures • Mirrors • Fashion Fabrics • Notions • Art Needlework

Eighth Floor
Gift Shop • China • Silver • Glassware • Table Linens • Sheets • Comforters • Bath Shop • Bedspreads

Ninth Floor
Creative Kitchen • Housewares • Cookware • Small Electrics • Appliances • Floor Care • Hardware • The Clean Scene • Bath Scene • Sewing Machines • The Plant Garden Shop • Shelf-Shop • Pets • Auto Shop

Tenth Floor
Television • Stereos • Record Center • Appliances • Sporting Goods • Ski Shop • Cameras • Toys • Rich Uncle Shop • Summer Furniture

Eleventh Floor
Museum Information and Sales Center • Art Gallery • Artwares • Credit Office • Customer Service • Events Center • Wurlitzer Salon • Pianos • Total Concept Beauty Salon • Parucca di Roma Salon for Men • The Roost Coffee Shop • Penthouse Cocktail Lounge and Restaurant