Shopko: McCurdy & Co., Rochester, New York

McCurdy's original building dates from 1901, and was

expanded in 1913, 1923, and 1928.

The store received a modernistic make-over in the

1960s with the opening of the Midtown Plaza

shopping center, to which it was directly connected.

McCurdy & Co. (1901)

Main Street

Rochester, New York

MIDTOWN PLAZA STORE DIRECTORY

First Floor

Fine Jewelry • Costume Jewelry • Handbags • Small Leather Goods • Gloves • Scarves • Fashion Accessories • Blouses • Sweaters • Midtowner Sportswear • Place First • Midtowner Shoes • Lingerie • Loungewear • Robes • Foundations • Cosmetics • Notions • Stationery • Candy • 'Gate 1' Luggage

McCurdy's Men's Shops Men's Accessories • Men's Furnishings • Men's Sportswear • Men's Shoes • Men's Hats • Men's Clothing • Contemporary Man • Young Men's Shop

Second Floor

Garden Room Restaurant • Oak Room Grill • The Jet Terrace • Beauty Salon • Midtowner Dresses • Women's Dresses • Women's Sportwear • Plaza Dresses • Plaza Sportswear • Better Dresses • Better Sportswear • Midtowner Coats • Plaza Coats • Better Coats • Fur Salon • The Image • Designer Shops • Bridal Salon • Shoe Salon • Junior Sportswear • Junior Shoes • Junior Dresses • Junior Coats

Third Floor

Baby Boutique • Infants's Wear • Toddlers' Wear • Children's Accessories • Children's Shoes • Boys' Wear • Girls' Wear • Teens' Wear • Young Juniors • Toys • Sporting Goods • Cameras • Books • Records • Fashion Fabrics • Art Needlework • Sewing Machines

Fourth Floor

Furniture • In-Vironments • Bedding • Rugs • Floor Coverings • Lamps • Art Gallery

Fifth Floor

China • Silver • Gifts • Glassware • Table Linens • Housewares • Small Appliances • Major Appliances • Garden Shop • Hardware • Televisions • Stereos • Linens • Bath Shop

Sixth Floor

Offices • Cash Office • Credit Office • Travel Service • Personnel Office