Tuesday, January 31, 2012

H. C. Capwell Co., Oakland, California



Illustration of Capwell's store which opened
to the public in August of 1929,
replacing an earlier location built in 1912








Oakland's Quality Department Stores



H. C. Capwell Co. (Capwell’s) (1889/1912/1929)
Broadway-Twentieth-Telegraph
Oakland, CA 94612

TEmplebar 2-1111



Basement
The Terrace Room Luncheonette  Post Office  Toys • Sporting Goods • Capwell’s Basement Store

Street Floor

Precious Fashion Jewelry 143 • Silverware 160 • Fashion Jewelry 141 • Hat Bar • Handkerchiefs • Hosiery 251 • Neckwear • Gloves 260 • Fashion Accessories 233 • Handbags 172, 173 • Leather Goods 171 • Cosmetics 120 • Fragrances 121 • Toiletries 124 • Sweaters 380 • Blouses 390 • Street Floor Sportswear 385 • Casual Shoes 423 • Women’s Shoes 421, 427 • Famolare Shoes 421 • Cameras • Stationery 200 • Candy • Books • Home and Business Machines 207 • Notions • Men’s Accessories 510 • Men’s Furnishings 511, 512, 514 • Men’s Sportswear 500, 506, 507, 517 • Men’s Active Sportswear 519 • Vanguard 520 • 20th & Broadway 525 • Men’s Clothing 508 • Men’s Hats • Men’s Shoes 540 • Boys’ Wear 550

Mezzanine

Repair • Travel Service

Second Floor

California Dresses 357 • Social Dressing 345 • California Sportswear 389, 383 • Active Sportswear 384, 386 • Casual Dresses • Town & Country Dresses 352 • California Coats 310 • Suits • Better Dresses 350 • Better Sportswear 393 • Better Coats 300 • Contemporary Sportswear 392 • Furs 400 • Millinery • Designers Gallery • Bridal Shop  Collegienne Shop 348, 374, 376 • Collegienne Sportswear 368, 371, 375 • Collegienne Coats • Collegienne Suits • Collegienne Shoes 421 • Beauty Salon • Sleepwear 444 • Shape Shop 448 • Lingerie 450 • Loungewear 480 • Infants’ Wear 461 • Toddlers’ Wear 465 • Girls’ Wear 471 • Girls’Accessories 464 • Teen Shop 475 • Children’s Accessories 469 • Children’s Shoes • Boys’ Wear 467

Third Floor
Merritt Shops
Merritt Dresses 360 • Merritt Sportswear 381 • Merrit Coats and Suits • Merritt Women’s Dresses • Daytime Dresses • Uniforms • Maternity

Sewing Center • Art Needleworkr • Luggage 560 • China 651 • Glassware 632 • Gifts 280 • Table Top 61 • Housewares • Basic Housewares • Decorative Housewares 690 • Cookware 680 • Gourmet Shop • Kitchenware/Gourmet 670 • Small Electrics • Appliances • Lamps • Pictures and Mirrors • Lamps • Radios • Hi Fi • Televisions 706 • Records • Photograph Studio

Fourth Floor

Furniture 603, 605 • Casual Furniture 680 • Rugs 615 • Sleep Shop • Draperies • Curtains • Patio Shop

Fifth Floor

Roof Garden Restaurant
(500,000 s.f.)





Walnut Creek
Broadway Plaza
March, 1954
Compton's

Hayward
22301 Foothill Blvd.
September, 1957
Compton's

El Cerrito Plaza
#1 El Cerrito Plaza
July, 1958
140,000 sq. ft.
Kirby's

Fremont 
2500 Mowry Avenue
February, 1968
183,000 sq. ft.
Mission Buffet


Hilltop Mall
Richmond
August, 1976
150,000 s.f.








Coming in due course.




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